Let's Talk Strategy
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and - crucially - how to measure its success.
Author
Jenna Tiffany
Website URL
Topics
Highlights
- ⭐ Overview of why strategy is important, how to create it, implement it, and measure its success.
- ⭐ Examples and case studies to explain the role of strategy in a long-term vision.
- ⭐ Outline of key challenges that crop up, and pre-emptive tools for avoiding them.
No more boring emails!
Start sending interactive AMP emails with Mailmodo and boost engagement
Have a great ebook on emails?
Tell us about the awesome eBook you've written. And we might add it to the list for other email marketers to find.
What's trending
How To Win at B2B Email Marketing
This book will guide readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis.
2021 Email Engagement Report
Uncovering how users interact with email to help brands build meaningful connections.
Email List Decay Report for 2023
Get the latest benchmarks and statistics about email lists from the ZeroBounce Email List Decay Report for 2023. See how fast your email database degrades so you can stay on top of your data quality, land in the inbox, and increase sales.
You might also like
- Email Template Builders
Mailmodo
Mailmodo's no-code drag-and-drop editor lets you create beautiful and interactive email templates within minutes. The email builder lets you create AMP emails with interactive elements like forms, widgets and calendars inside the email itself. There's also an extensive template library that you can select from and customise easily.
Email Template BuildersUnlayer
Unlayer's drag & drop editor helps you create engaging, professional emails and pages without coding skills.
Email Template BuildersBEE Free
Create gorgeous, responsive emails in minutes. Pick a template, add your content, download the HTML email, and use it virtually anywhere.
- Newsletters
The Mailmodo Bulletin
Monthly newsletter on all things email
NewslettersGrowthnotes
Growth Notes is a newsletter that covers e-commerce news and growth strategies. We publish bi-weekly, and we have over 30,000 e-commerce marketers on our list. We're growing at 5,000+ subscribers per month.
NewslettersCampaign Monitor
Newsletter about marketing events, marketing materials, product announcements
- Ebooks
Email Subject Lines for the Win
In this guide, we’ll walk you through a process that’ll help you focus on implementing best practices deliberately and strategically- so that you find the subject lines that get the results that you need.
EbooksA Step-by-Step Guide to Improve Email Performance
Most of the techniques in this e-book provide the dual benefit of personalizing the email experience and making your mail more relevant to the user as well as avoiding promotion or updates tabs.
EbooksUltimate Guide to Email Accessibility
This guide has the insights and step-by-step advice you need to write, design, and code emails that can be enjoyed by anyone—regardless of their ability.
- Communities
Email Geeks Slack
A community where email marketers, designers, and developers meet to talk shop
CommunitiesWomen of Email
Women of Email is a professional network aimed at promoting leadership among women within the email marketing niche.
CommunitiesEmail Experience Council (EEC)
A premier organization for email marketing professionals with a mission is to be the voice of the email marketing community, and the source of knowledge and expertise for new entrants and seasoned practitioners.
- Blogs
Mailmodo Guides
Read Mailmodo's email marketing blog to learn about email marketing, email infrastructure, deliverability, tools and software, best practices and AMP emails
BlogsGetResponse
Tips and tricks from the marketing world
BlogsEmma
Stay on top of your email marketing game with the latest best practices, tips, examples, and data-driven...
- Podcasts
The Growth Chat
Exclusive chats on growing a business
PodcastsDelivering
Delivering is a podcast that moves beyond just industry news for designers and developers and looks at the email industry as a whole, from strategy and copywriting to design, development, tooling, trends, culture, and more.
PodcastsFor The Love of Emails
This podcast is dedicated to helping B2B professionals of all walks engage, grow, and retain customers through seamless and personalized communication.
- Courses
Free Mailmodo Email Marketing Masterclass
With our email marketing course, you will learn the basics of email deliverability, authentication, design, and analytics. Besides these, you will also learn about new trends like AMP emails. And an email marketing certification for a lifetime.
CoursesHTML Email Development
In this course, you’ll learn the foundations of HTML email such as structure, semantic markup, layouts, and creating accessible email.
CoursesEmail Marketing: Build Responsive HTML Emails using MJML
Reduce the pain of coding custom responsive emails by learning to code with MJML
- Videos
Build Responsive HTML Email Templates with HTML Tables & CSS
Learn to build a complete mobile friendly HTML Email Template with responsive HTML tables. The email will also show and display properly on a number of other mobile, tablet and desktop email clients.
VideosHow to Send HTML Email Templates with Outlook 365
Learn how to send Postcards email templates with Outlook 365, one of the oldest and most popular applications for sending and reading emails for small startups.
VideosHTML Email Template From Scratch with HTML Tables and CSS
Learn to build a complete mobile friendly HTML Email Template with responsive HTML tables and css.
- Video Channels & Vlogs
Mailmodo
Exclusive interviews with industry experts on growing a business
Video Channels & VlogsEmma Email Videos
A series of videos to better understand email practices and strategies that work
Video Channels & VlogsFeedback Fridays
O.M.G. y'all. It's Friday (even if it isn't). Come watch these weekly breakdowns and interviews of what makes the best of the best... really good.
- Experts
Adam Connell
Adam Connell is a content strategist with a background in SEO and email marketing. He used to manage the content marketing efforts of international brands. Now he teaches bloggers how to get noticed at BloggingWizard.
ExpertsAlessandra Souers
Working extensively in email marketing; Alessandra's expertise lies with B2C companies.
ExpertsAlex Kelly
Reformed email developer who was slowly dragged away from old-fashioned HTML tags to building things with modern HTML, CSS, and JavaScript. Firm believer that good design is just as important as good code.
- Agencies
ProStrategix
ProStrategix is a marketing agency founded in New York in 2018. With no more than 10 professionals, they specialize in marketing strategy, digital strategy, and content marketing solutions for small businesses in the fields of healthcare, hospitality, and business services.
AgenciesHawley Digital
Launched in 2019, Hawley Digital is a web design company. They are in Lexington, South Carolina and have a small team. Their services include web design, web development, search engine optimization, social media marketing, and more.
AgenciesNoble Intent Studio
Noble Intent Studio is a web design agency based in San Diego. In addition to web design, their team of 2 has been working on web development, branding, and logo design since they were founded in 2011.
- Email Deliverability Tools
adRom Email Broadcasting Software
adRom offers an efficient email marketing tool for the distribution of newsletters.
Email Deliverability ToolsAgari Brand Protection
Cybercriminals use your name to get your customers to open their malicious emails. Protect them—and your brand—from these types of attacks.
Email Deliverability ToolsAllegrow
Allegrow takes your email outreach to a new level by increasing your sender reputation and inbox placement, to make sure your emails reach the priority inbox, not the spam folder.
- Email Marketing Tools
Mailmodo
Mailmodo is a complete email marketing platform that lets you create and interactive emails that let users take action within their inbox. It has its own email builder, contacts managements features and lets you track the performance of your campaigns.
Email Marketing ToolsMoosend
Moosend's powerful Email Marketing Features will help you grow your business. Create beautiful newsletters, automate them and monitor their performance.
Email Marketing ToolsGrowSurf
Newsletter referral program software to help you new subscriptions on autopilot.
- Email Security Software
Area 1
The Area 1 Security Horizon anti-phishing service provides preemptive and comprehensive protection from phishing attacks. The service is the first and only performance-based security service in the industry and deploys in minutes to detect and block phishing emails, malicious links, and network command-and-control traffic that other security technologies miss.
Email Security SoftwareAvanan Cloud
Avanan, a Check Point Company, catches the advanced attacks that evade default and advanced security tools. Its invisible, multi-layer security enables full-suite protection for cloud collaboration solutions such as Office 365™, G-Suite™, and Slack™. The platform deploys in one click via API to prevent Business Email Compromise and block phishing, malware, data leakage, account takeover, and shadow IT across the enterprise. Avanan replaces the need for multiple tools to secure the entire cloud collaboration suite.
Email Security SoftwareAvast Business Antivirus Pro Plus
Stay ahead of cyberthreats and secure all business devices with a powerful, endpoint security solution enhanced with features specific to Windows Servers. Benefit from enhanced security in collaborative work environments, easy management from one central platform, and more.
- Email Signature Generators
Crossware Mail Signature
Crossware Mail Signature is a powerful tool that allows you to add consistent and compliant signatures, disclaimers and branding to every email leaving your company.
Email Signature GeneratorsMailbum
Mailbum provides a set of email signature templates for you to customise and use on your preferred email.
Email Signature GeneratorsSignature.email
Signature.email is an email signature generator designed for teams, offering a powerful visual editor and easy implementation to ensure consistent and professional email signatures. With compatibility across popular email clients like Outlook and Gmail, you can create customized templates, share them with your team, and maintain uniformity. Whether you're dealing with staff turnover or multiple departments, Signature.email provides flexible plans, including a free option and affordable tiers, to meet your organization's needs. Features: 1. Email signature templates for consistent branding 2. Compatibility with popular email clients like Outlook and Gmail Pricing: Available for Free and solo plan priced at $19 for a lifetime account with premium features
- Email Testing Tools
Email On Acid Team Management
Use Team Management features to customize an intuitive email testing system that fits your needs and scales as your team grows in your proofing needs.
Email Testing ToolsEmail Preview
Turn your HTMl into an image you can share with anyone
Email Testing ToolsEmail Review
Cut your email review cycle in half and get your emails and campaigns to market faster with simple, centralized email feedback.
- Transactional Email Services
Mailmodo
Send transactional emails with interactive elements that let users take action within their inbox using Mailmodo.
Transactional Email ServicesAgencyBuzz
AgencyBuzz is an email marketing software that does email, social media, print mail, voice, and SMS. It increases closing ratios and improves client retention by keeping the agency in front of prospects and clients.
Transactional Email ServicesAlibaba DirectMail
DirectMail is a simple and efficient service to send email notifications and batch email quickly and efficiently without the need to build your own email server. DirectMail is a key product for serving Alibaba's own e-commerce platforms, which includes servicing Alibaba's record-breaking annual sales festival. Tens of millions of emails are sent every day through DirectMail by Alibaba and Alibaba Cloud customers.
- Email Template Builders
Mailmodo
Mailmodo's no-code drag-and-drop editor lets you create beautiful and interactive email templates within minutes. The email builder lets you create AMP emails with interactive elements like forms, widgets and calendars inside the email itself. There's also an extensive template library that you can select from and customise easily.
Email Template BuildersUnlayer
Unlayer's drag & drop editor helps you create engaging, professional emails and pages without coding skills.
Email Template BuildersBEE Free
Create gorgeous, responsive emails in minutes. Pick a template, add your content, download the HTML email, and use it virtually anywhere.
- Newsletters
The Mailmodo Bulletin
Monthly newsletter on all things email
NewslettersGrowthnotes
Growth Notes is a newsletter that covers e-commerce news and growth strategies. We publish bi-weekly, and we have over 30,000 e-commerce marketers on our list. We're growing at 5,000+ subscribers per month.
NewslettersCampaign Monitor
Newsletter about marketing events, marketing materials, product announcements
1 of 18
Guides to help you drive email conversions
9 Best Email Marketing Books To Become an Email Expert in 2023
A list of 9 email marketing books you can read depending on which level you are at. This list has books for beginners, intermediate, and advanced as well.
150 Email Subject Lines For Higher Opens in 2023
Use these 150+ captivating email subject lines for that will boost your email opens. These subject lines have been crafted to grab audience’s attention and make them click.
How to Write Persuasive Email Copies for Higher Conversions
Writing persuasive and awesome email copies might look difficult but it can be done following the points in this blog for higher email conversions and sales